Shubho Sengupta is an integrated marketer with 20 plus years of deep experience in both ‘old’ and ‘new’ media, across diverse functions. He started off as a copywriter at ad agencies like Ogilvy, Leo Burnett and JWT; and later moved to the digital side with Interactive Avenues, Rediffusion Y&R, and later, brands like Coca-Cola. In recent years, he has also co-founded digital-driven startups in healthcare and activewear.

For the last seven years or so, Shubho has been a consultant with brands, ad agencies, and the Govt of India, focusing on bridging the gap between traditional and new media, blending data and the power of the narrative to drive measurable value for the brand.